I think that most of us know (or have heard at
least once) that we are exposed daily to thousands of advertisements and we
only “see” a very small percentage of them, right? That is because we have selective attention. That means that our brain has the ability to isolate and pay
attention only to the “impulses” or messages that it finds relevant.
Whit this been said, I am very glad that Abba
talked about the long weekend on our previous post because (as I already shared with you) I used to consider myself a very “ignorant” person on the
hipster-issue. I used to think that I didn’t have any hipster friends and that
I wasn’t surrounded by any. Well, surprise! the minute we started this blog my mindset changed
and my brain has decided to start scanning every single aspect of my life looking for
hipster references.
Now, I have a growing theory that our boss is a
lite-version of a hipster and on Saturday on our way to the club I magically realized the
amount of hipsters that live in this city! They are everywhere and of every
kind! Not to mention that inside of the club I felt so “alone” I was like a penguin
on a beach party. Don’t get me wrong, I had a great time but I felt so strange
being - literally - surrounded.
Since the blog started I have been doing some (not much) research about the hipster
culture, how they dress; what kind of music they like and of course how a true
hipster festival should be in order to make the berlinhipsterfestival2012 a
reality. So Saturday, while dancing in the club and feeling so “not normal” I
was able to spot a couple of genuine hipster stereotypes and couldn’t help but
thinking how would I be if I was “one of them”. Promise to write those
thoughts down in the next entry ;)
In the
meanwhile, keep the festival spirit alive and if you are in Berlin enjoy the beautiful weather!!! For the “anti-hipster” ones, here
is a great blog you should def. check out: http://antiberlinhipsterfestival2012.tumblr.com/
They dont know it, but they are true hipsters as they follow the Hipster Rule #2:
[Hipster Rule #2: Only like things ironically]
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